Anna Bjurstam

Anna Bjurstam has been a leader in the wellness industry for the last 25 years. Being both a shaman, BioGeomerty diploma together with a Master´s Degree in Finance and a passion in quantum physics and science, her experience spans over a variety of wellness fields. She successfully sold Raison d’Etre in 2013 and she is today the Strategic Advisor and Wellness Pioneer for Six Senses and Raison d’Etre, as well as an independent consultant and on number of boards including the Global Wellness Summit advisory board.   Background In 1997 she was part of the executive team, introducing S.A.T.S to the Swedish market, today the leading Scandinavian Fitness Chain. She opened large scale fitness centers as well as incorporating new fitness centers in an aggressive acquiring process of centers in Sweden.   In 2000 Bjurstam became co-owner and 2011 the sole owner of Raison d’Etre, a Spa & Wellness company building wellness brands, and have worked with over 200 spas in 70 different countries as well as creating its own hotel and spa brand LivNordic. Raison d’Etre was acquired by Pegasus Capital Advisors in 2013 and later by IHG in 2019.   Anna Bjurstam joined Six Senses Hotels Resorts Spas in 2013. In this role, Anna is in charge with taking the global wellness brand to the next level, by re-energizing Six Senses wellness initiatives and address changing techniques. She establishes the brand’s differentiating factors, ensuring that each spa develops its own personality whilst maintaining the touch points and integrity of the master brand. She is also responsible for developing Six Senses Place, their new membership club to be rolled out in key cities around the world.   She joined Pegasus Capital Advisors as a Strategic Advisor in 2015 focusing on investments in wellness initiatives within the build environment, work places and hospitality, especially concentrating on communities, sleep, nutrition, integrated wellness and spas.   She is today Senior Strategic Advisor to Six Senses, Raison d’Etre, sits on a number of boards, as well as independent consultant, presenter and lecturer all around the world. She is right now pioneering initiatives in wellness communities, biohacking and longevity.