Steve Andrews

Steve Andrews is a 24-year veteran of the Caribbean spa industry, having established Soothing Touch Massage & Aromatherapy in the mid-1990s, combining his skills as a therapist and his love for and participation in contact sports. In 2002, he combined massage therapy services with beauty treatments and formed Soothing Touch Da Spa Inc. He now operates three spa locations in Barbados: Soothing Touch Express at the Grantley Adams International Airport, Soothing Touch on the Beach and Soothing Touch at the Bamboo Retreat. Recognized by his peers as one of the Caribbean’s foremost spa entrepreneurs, his wide range of experience and training has allowed him to conduct spa therapy workshops for therapists across the Caribbean. He was also chair of the Caribbean Spa and Wellness training committee and organized the first regional training workshop for spa therapists in the Caribbean. He also advised national beauty training institutions in Barbados and has spoken at regional conferences on training and standards across the Caribbean. Steve’s passion to develop the Caribbean as the world’s leading spa destination earned him the post of chairperson, Caribbean Spa and Wellness Association (C-SWA). As a founding member, he lent his broad expertise to the association, travelling around the world and looking at best practices for the Caribbean spa brand and also co-managing a US$800,000 CARTFUND project with the Caribbean Export Agency, to develop health and wellness in the Caribbean.